Logo and Packaging Design: Red Carpet Vector Illustration “VIP Pack” for PartyPOW!
by Designer and Illustrator Ian David Marsden
For this fun assignment, PartyPOW! a new, all-natural energy supplement, tasked me with the design of their company logo and CI as well as several character designs and illustrations and also the packaging design itself.
The concept was to have a fun crowd waiting outside a happening club on the red carpet. The skyline of a big city in a nondescript country with an evening sky in the background. Everybody is in a good mood. The main character arrvives with his charming lady friends and the security guys recognize him immediately and let him through with a big smile. He is evidently a PartyPOW! party animal.
The illustration was created in SketchbookPro6 (roughs) and Adobe Illustrator CS5 for final vector art using a Cintiq21UX. A video about the making of this pack is also featured on the Wacom.com homepage, where I am a featured artist.
More packs will be added for special events and themes such as Spring Break, Snowboarding, Beach Parties etc. Hopefully after a while there will be a nice range of fun and original packages to collect.
Below are a few examples for character designs and line art illustrations that were developed for a comic strip for internal company publications. The style was to be clean and fun but also remain business like.
Clean line art, kept in black and white, with a few corporate spot colors. The story concepts would revolve around actual office themes and current projects, and sometimes also contain lighthearted tips and reminders.
Such custom designed spot illustrations can lighten up even rather dry copy and focus your attention on important passages. What’s more is that often the fee for a custom created series of illustrations is pretty much the same as what you would expect to pay for pre-existing stock art images. Except of course they look and feel custom tailored to your project and therefore elevate the production value considerably.
My name is Ian Marsden and I am a professional independent Illustrator, Character Designer, Logo Designer, Flash Animator and Cartoonist.
I am highly experienced in creating custom characters, illustrations, comic strips, mascots and animated video and flash elements for use on websites or YouTube. My full resume and a partial client list can be viewed by clicking on this link.
References are available upon request. I am completely reliable and deadlines are always met. Please contact me directly to discuss your design and illustration needs. I look forward to hearing from you. [email protected]
Ian Marsden is now a featured artist on the Wacom.com website
Amazing news. I am now a featured artist on the brand new Wacom.com website.
Not only is there a brief bio but there is also an introductory video. Other videos of me working in various software applications such as Adobe Photoshop, Adobe Illustrator, Adobe Flash, SketchBook Pro and Manga Studio EX4 will appear throughout the Wacom site at a later date. I will keep you updated on this and other exciting Wacom related news as things unfold.
Logo and Packaging Design – Character Design and Illustration for Party POW All Natural Energy Capsules
Ian D. Marsden Professional Illustrator Designer Flash Animator and Cartoonist
Please contact me for a free consultation and estimate for your project: [email protected]
This was a highly interesting assignment.
Video: Layers and organization of vector artwork for the Packet Exterior.
Firstly the client required a unique logo for the product Party POW!
Secondly they also wanted an identifiable character, a figure head so to speak who embodies the product and can also be used in print and maybe animation at a later stage to convey stories and situations with the product.
Finally the packaging design inside and outside was to be executed in a clean illustrated style, with a storyline explaining the product in a non-verbal way. (Language independent for the European market)
Personally I am quite pleased with the solutions I was allowed to finalize and I am also very happy with the final printed outcome. I think the logo itself conveys power and energy and pops out very nicely.
The character design of the Party Pow man also reflects the product, which is all natural and is not a drug. Although it really does pep up your energy levels it does not hinder you from sleeping when the party is over and does not in any way cloud your mind or impair your senses. On the contrary it does exactly the opposite. Therefore we wanted ‘Mister PartyPOW’ to look fit, energized and like somebody who really likes to party but also takes good care of himself. He also appears to be somewhat popular with the ladies. No surprises there.
On the inside of the folding sleeve, once you remove the blister pack with the capsules, a recommended dosage and usage is displayed, again language-independent and non-verbal in a slightly tongue-in cheek way.
This is pack 01 in an initial series of 4 packs. More to follow.
I will post the other packs in the series soon – stay tuned to my blog.
As always, thank you very much for your visit and your interest in my work.
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My name is Ian Marsden and I am a professional independent Illustrator, Character Designer, Logo Designer, Flash Animator and Cartoonist. I am highly experienced in creating custom characters, illustrations, comic strips, mascots and animated video and flash elements for use on websites or YouTube. My full resume and a partial client list can be viewed by clicking on this link.
References are available upon request. I am a reliable, experienced professional and deadlines are always met. Please contact me directly to discuss your art, design or illustration needs.
professional illustrator, professional cartoonist, freelance artist, freelance illustrator, freelance cartoonist, client recommendation, online portfolio, digital artist, reliable, on time, experienced, published, references available, digital art, vector artist, vector art, business illustration, corporate illustration,
Here are some shots of the finished printed packaging.
(Click on any image for enlargement)
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