Logo and Packaging Design: Red Carpet Vector Illustration “VIP Pack” for PartyPOW!
by Designer and Illustrator Ian David Marsden
For this fun assignment, PartyPOW! a new, all-natural energy supplement, tasked me with the design of their company logo and CI as well as several character designs and illustrations and also the packaging design itself.
The concept was to have a fun crowd waiting outside a happening club on the red carpet. The skyline of a big city in a nondescript country with an evening sky in the background. Everybody is in a good mood. The main character arrvives with his charming lady friends and the security guys recognize him immediately and let him through with a big smile. He is evidently a PartyPOW! party animal.
The illustration was created in SketchbookPro6 (roughs) and Adobe Illustrator CS5 for final vector art using a Cintiq21UX. A video about the making of this pack is also featured on the Wacom.com homepage, where I am a featured artist.
More packs will be added for special events and themes such as Spring Break, Snowboarding, Beach Parties etc. Hopefully after a while there will be a nice range of fun and original packages to collect.
Logo and Packaging Design: Brushed Steel “Cool Pack” for PartyPOW!
by Designer and Illustrator Ian David Marsden
For this fun assignment, PartyPOW! a new, all-natural energy supplement, tasked me with the design of their company logo and CI as well as several character designs and illustrations and also the packaging design itself which should reflect different moods and different party settings. In this case I went with a brushed steel “cool” look. For people who don’t crack under pressure.
More packs will be added for special events and themes such as Spring Break, Snowboarding, Beach Parties etc. Hopefully after a while there will be a nice range of fun and original packages to collect.
Logo Design, Crest Design, Coat of Arms Logo for Ja-Tail Enterprises, Beverly Hills
Design/Illustration by Ian David Marsden
This was a challenging and fun assignment to create a highly detailed crest or coat of arms design, while yet also maintaining a modern and clean feel. This artwork was created as vector artwork in Adobe Illustrator and is fully and losslessly scalable.
Ja-Tail (pronounced jay-tell) stands for Just Another Timely Adventure In Life.
Based in Beverly Hills, California, Ja-Tail Enterprises, LLC is the home of cutting-edge, independent entertainment.
(please click on the smaller images to see an enlarged version)
Ja-Tail Enterprises Divisions include:
MUSIC, PICTURES, TV, STUDIO, CONCERTS, EVENTS, PUBLISHING, MANAGEMENT, BRANDING, BEVERAGE, RESTAURANTS, PUBLIC RELATIONS, SOCIAL MEDIA, NEW MEDIA, ADVERTISING.
Learn more about the many forms of media, creative content, and related businesses produced and overseen by Ja-Tail Enterprises on their homepage: http://www.jatail.com
The Ja-Tail Corporate Identity features 4 versions of the crest logo for various applications: A full color version, a color version with black line-art, a 2-colored version with a red shield and banner and a one colored pure line art version.
During the last years I was based in Los Angeles, I was the creative director for Ja-Tail Enterprises LLC, a Beverly Hills based Entertainment company.
(Ian Marsden at Ja-tail)
As the C.D. for the company I had the pleasure of designing logos, posters, CD and DVD covers, entire websites and all kinds of fun things.
I also had the great pleasure of working closely with La Toya Jackson on many of her tailor made and personal logos and design requirements.
Logo and Packaging Design – Character Design and Illustration for Party POW All Natural Energy Capsules
Ian D. Marsden Professional Illustrator Designer Flash Animator and Cartoonist
Please contact me for a free consultation and estimate for your project: [email protected]
This was a highly interesting assignment.
Video: Layers and organization of vector artwork for the Packet Exterior.
Firstly the client required a unique logo for the product Party POW!
Secondly they also wanted an identifiable character, a figure head so to speak who embodies the product and can also be used in print and maybe animation at a later stage to convey stories and situations with the product.
Finally the packaging design inside and outside was to be executed in a clean illustrated style, with a storyline explaining the product in a non-verbal way. (Language independent for the European market)
Personally I am quite pleased with the solutions I was allowed to finalize and I am also very happy with the final printed outcome. I think the logo itself conveys power and energy and pops out very nicely.
The character design of the Party Pow man also reflects the product, which is all natural and is not a drug. Although it really does pep up your energy levels it does not hinder you from sleeping when the party is over and does not in any way cloud your mind or impair your senses. On the contrary it does exactly the opposite. Therefore we wanted ‘Mister PartyPOW’ to look fit, energized and like somebody who really likes to party but also takes good care of himself. He also appears to be somewhat popular with the ladies. No surprises there.
On the inside of the folding sleeve, once you remove the blister pack with the capsules, a recommended dosage and usage is displayed, again language-independent and non-verbal in a slightly tongue-in cheek way.
This is pack 01 in an initial series of 4 packs. More to follow.
I will post the other packs in the series soon – stay tuned to my blog.
As always, thank you very much for your visit and your interest in my work.
Ian
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My name is Ian Marsden and I am a professional independent Illustrator, Character Designer, Logo Designer, Flash Animator and Cartoonist. I am highly experienced in creating custom characters, illustrations, comic strips, mascots and animated video and flash elements for use on websites or YouTube. My full resume and a partial client list can be viewed by clicking on this link.
References are available upon request. I am a reliable, experienced professional and deadlines are always met. Please contact me directly to discuss your art, design or illustration needs.
professional illustrator, professional cartoonist, freelance artist, freelance illustrator, freelance cartoonist, client recommendation, online portfolio, digital artist, reliable, on time, experienced, published, references available, digital art, vector artist, vector art, business illustration, corporate illustration,
Here are some shots of the finished printed packaging.
(Click on any image for enlargement)
YouTube Video Introduction Work samples for professional illustrator, designer and animator Ian Marsden
This short video is intended to show you a brief cross section of my work and to introduce my artwork to you.
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My name is Ian Marsden and I am a professional independent Illustrator, Character Designer, Logo Designer, Flash Animator and Cartoonist. I am highly experienced in creating custom characters, illustrations, comic strips, mascots and animated video and flash elements for use on websites or YouTube. My full resume and a partial client list can be viewed by clicking on this link.
References are available upon request. I am a reliable, experienced professional and deadlines are always met. Please contact me directly to discuss your art, design or illustration needs.
