Logo and Packaging Design: Red Carpet Vector Illustration “VIP Pack” for PartyPOW!
by Designer and Illustrator Ian David Marsden
For this fun assignment, PartyPOW! a new, all-natural energy supplement, tasked me with the design of their company logo and CI as well as several character designs and illustrations and also the packaging design itself.
The concept was to have a fun crowd waiting outside a happening club on the red carpet. The skyline of a big city in a nondescript country with an evening sky in the background. Everybody is in a good mood. The main character arrvives with his charming lady friends and the security guys recognize him immediately and let him through with a big smile. He is evidently a PartyPOW! party animal.
The illustration was created in SketchbookPro6 (roughs) and Adobe Illustrator CS5 for final vector art using a Cintiq21UX. A video about the making of this pack is also featured on the Wacom.com homepage, where I am a featured artist.
More packs will be added for special events and themes such as Spring Break, Snowboarding, Beach Parties etc. Hopefully after a while there will be a nice range of fun and original packages to collect.
I also had the pleasure of creating some advertising commercials for PartyPOW which we did in Video Scribing Whiteboard Animation. You can see them here and here.
Please contact me directly at [email protected]